USDA’s goal with its “Information Architecture, Taxonomy, and User Experience Design” report is to provide recommendations that will result in a new and improved USDA.gov website. The new website will feature improved usability, increased access to content, and a warmer brand identity.
To meet this challenge, WebFirst utilized a best practices approach that considers multiple perspectives and ideas. By reaching out to key stakeholders; performing content reviews, studies, surveys, and workshops; and analyzing both historical and current information/documentation about USDA.gov, WebFirst recommended changes to the Information Architecture and Taxonomy that will be the foundation for an improved USDA.gov website.
The new USDA.gov website will:
• Adhere to industry best practices
• Be easy to navigate and use
• Make relevant information (content, resources, programs, services, stories, messages, and initiatives) available to users/target audiences.
The primary audiences for the USDA.gov website: Stakeholders, the General Public, and Secondary Groups (e.g., Farmers, Agricultural Workers, Rural Communities, Volunteers, Students, Educators, Researchers, USDA employees, other Federal Agency Employees, and Professional Organizations).
Project tasks include: Project Management, Information Architecture, Conducting Workshops, Content Review, Design, Wireframe and Taxonomy Development.